You’ve Got a Lot Invested, Right?

September 8th, 2017

One of my clients sent this photo to me after our coaching call this week, and it was just too good not to share!! Hilarious!! I was a little feisty during our session to which she told me she loves spiritual Chris, feisty Chris and really “Betty White” Chris! I just love her sense of humour!! I will be channelling my inner “Betty” more and more often and hope you will too.

So… you’ve got a lot invested right?! Well, I’m not talking finances – although important – but what I am talking about is beliefs. The reason you’re having a hard time shifting old belief patterns that are no longer serving you is because you’ve got a lot invested in them. That’s right, we all do. No matter how much you say you want to change, you must look at the whole picture in order to do so. Read on to learn why you’re so invested in old beliefs and how to shift them to a much more empowered belief system instead. Because when you have empowered beliefs, you will create an empowered life doing what you love.

When people start looking at what they believe and why they believe it, it can be scary to say the least. This is because it doesn’t mean that you will just change one belief and be on your merry way. If it did, it would be easy, and wayyy more people would be open to this level of personal development. The reality is that it encompasses so much more then just that. You have built an entire a life around these beliefs. What you wear, how you feel, who you marry, where you live, who you hang out with, where you work, etc. It’s deeply intertwined.

So… what does it mean to let go of the beliefs no longer serving you and how do you know they’re no longer serving you to begin with?

Well, here’s a way to tell. You say you want something, but you what you believe contradicts it. An example is: I want to work less and have a more full life, but I believe I have to work hard to achieve success.

How do you know you’re in turn having a hard time letting go of the old belief?

You want to hold on to that old belief like never before and you resist changing it like no other. So if someone suggests another way of looking at it, you react. You get triggered. Something deep inside of you comes up. Whenever this happens to me, I try to take a step back and ask why I’m getting so crazy about this and why am I holding on to this so tightly? A good journal sesh usually helps shed some light.

So why does it feel so scary to change?

It feels uncertain and out of your control to change it.

You believed it for so long and created a whole life around it. You’ve given it life – you’ve set-up systems and even relationships around it. It will change everything and change is scary.

But it’s scary to stay in the same place too right?! That equals zero growth and therefore will not help you reach your highest and best self, nor living the life you really want.

Deep breathes… it’s okay. And I really don’t mean it lightly. It really is going to be okay. Having the life you want has to outweigh staying the same. Think about how great you are going to feel when you have created such inner happiness and peace, that it is reflected in everything you do. Business, relationships, and health and wealth.

So… how can you let this stuff go?!

The first step is to understand the origin of beliefs to begin with. Listen in on my recent interview with Randi Crawford where we get deep into how the subconscious mind works.

We then want to identify what we want to believe instead. You most empowered way of looking at this belief would be __________ instead.

Next, we want to see if there is a time when this has already been true. Dig deep and I bet you find an example I your life and if not then in someone else’s life.

Then say the new belief over and over every day, and create a mantra and visual to remind you of it. Use the example you thought of above to remind yourself that it is in fact possible.

Next, and this is the biggie, look at what needs to change in your life – environment, relationships, health, finances, etc. – in order to support this new belief. What needs to change, shift or be let go of or added in? This will help you also shift everything around you at the same time. The part I said earlier that makes shifting beliefs tough. Do some journaling on this one and see what you come up with.

Last, create a plan to implement the changes. As you strengthen your new belief, you will start to create experiences in your life that go with it, thus reinforcing the belief. So if your new belief is that your success flows easily, you will start to see opportunities in your business to do just that.

Now you also need to be able to receive said opportunities… let’s chat more about that next week…

I would love to hear how you do with this!

Building A Facebook Business Page Is Easy

September 8th, 2017

If you want an engaging Facebook business page, here’s what you need to know:

1: Don’t confuse business pages with personal profiles.

If you create a personal profile for your brand instead of a Facebook Business Page, you’re going to miss out on content creation tools, analytics and paid promotional opportunities.

Worse yet, people will have to send you a friend request before they can engage with you.

2: Don’t create a ‘professional profile’ associated with your business.

Let’s say you have a personal profile on Facebook and you want a second profile for professional reasons. This goes against Facebook’s terms of service and could get you in trouble.

3: Choose a friendly, engaging cover photo.

This cover photo takes up most of the room above the fold on your Page, so you’ll want a high-quality image that attracts and holds your visitors’ attention.

You might consider hiring a professional to create this image for you.

Keep words in the image brief and to the point.

Faces work well at holding attention, and bright colors are good, too.

4: Use a profile picture that’s easy to recognize.

It could be your logo or your headshot if you’re the face of your company.

Being recognizable is important to getting found and liked, so choose your picture carefully and then use it consistently.

5: Fill out your ‘About’ section.

This isn’t visible anymore when visitors arrive on your page, yet it’s still one of the most clicked-on items when they want more information about your business.

Put in your general description, company information, your story or whatever fits for your business.

6: Add a call-to-action button.

This is a great way to drive traffic to your website and build your list. Your call-to-action button might be to have visitors watch a video, sign up to your list and so forth.

7: Post often, but not too often.

If you don’t post for months at a time, then your business does not look professional. Heck, you don’t even appear to be in business anymore.

But if you post non-stop, you’ll likely annoy people.

It’s a matter of finding that happy medium, and that can vary from one business to another.

8: If you have the time to respond, then let fans message you privately.

It’s an awesome idea to let your customers and fans send you private messages – this can result in better customer service, fewer complaints made publicly and even more sales.

However, if you don’t have time to respond to these private messages then it might be best not to enable private messaging.

9: Monitor your page and respond to comments promptly.

You can monitor and respond to comments using the ‘notifications’ tab at the top of the page.

10: Pin important posts to the top of the page.

As you post, older posts get pushed down and buried. But there are times when you want a post to remain at the top, even after you’ve published new posts.

You can pin one post at a time and use these to promote events, offers and announcements.

11: Post visual content in your Timeline.

Photos and videos are up to 40 times more likely to get shared on social media, so take advantage of this fact and share lots of visual content.

12: Consider using live video.

People typically spend more than three times more time watching a Facebook Live video than they do a recorded video.

13: Use Facebook’s targeting tools.

You can target certain audiences with tailor-made updates. Segment by age, gender, relationship, location and so forth, and then send highly targeted messages to those groups for a greater response.

14: Promote your page. A lot.

Create an ad to promote your page, choose your target audience and choose your budget. Make sure your ad is directly targeted to your ideal customer and test.

15: Measure your success.

Dig into your page’s insights to track Facebook-specific engagement metrics. Analyze and adjust as needed.

It might all sound complicated, but you’ll quickly get the hang of everything here.